WHO WE SERVE
Militaries & governments
European governments are learning more from Ukraine than the United States is. That gap is a policy choice, and it is correctable.
We brief ministries, service branches, and procurement bodies on what is actually working at the front — and, more usefully, what is not. Expensive Western systems that stopped working after the first year. Drones bought at scale that Ukrainian units have to gut and rebuild before they will fly.
The single cheapest policy intervention available is a fund that lets companies test in Ukraine. Right now most governments provide no budget for it, and the learning is being left on the table.
Engagements run from a single briefing to sustained advisory work on programmes and supplier evaluation.
WHAT WE BRIEF ON
What is actually working at the front.
Unfiltered assessment from the units doing the fighting, not from a vendor deck or a trade show floor.
Where your suppliers stand.
The Readiness Assessment also serves procurement bodies evaluating programmes and suppliers, and investors evaluating portfolio exposure to Ukraine.
How Ukrainian units organise.
Corps recruit their own soldiers, run their own procurement, and operate their own R&D labs. They behave like businesses. That model is worth understanding before it is copied badly.
WHAT THIS HAS PRODUCED
ALL SIX RESULTS →US-government-funded letter of request, with a €100MM+ German follow-on in development.
Submitted letters of request for an acoustic sensor company, built on frontline demand.
Partner-channel orders submitted and moving through the process.
Clients are anonymised by category. Outcomes vary by product, performance, and demand. No specific outcome is guaranteed.
FORMATS
- Single briefings, in person or in your capital.
- Delegation support and in-country coordination for official visits.
- Programme and supplier evaluation using the Readiness Assessment framework.
- Sustained advisory retainers.
WE ALSO WORK WITH
Proof your systems work under peer electronic warfare, and a path from battlefield demand to allied procurement.
READ MORE →Help meeting Western standards and reaching global markets — the same bridge, crossed in the other direction.
READ MORE →THE READINESS ASSESSMENT
Every engagement starts the same way
Three calls: a product and technical review with your engineering team, a team and readiness review against the Ten Rules, and a 60-minute decision call with Samuel Cook. You get a written readiness report and a clear decision. The fee is credited in full toward the engagement.
A fixed, credited fee. Scheduling begins within one business day.