The whole team on your account
The CEO, the defense-industry association executives, and the retired generals. Not a junior consultant with an escalation path — the people whose relationships you are actually retaining.
ENGAGEMENT
What you are actually retaining
Money buys technology. It does not buy a network built since day two of the full-scale invasion — or the standing to use it.
WHAT AN ENGAGEMENT INCLUDES
Unit matching and test coordination
We place you with frontline units in your product category, arrange the tests, and stay through the iteration cycles that follow.
The funding network, activated on proof
Internal consultants, defence attachés in Kyiv, embassy programmes, rapid funding sources, and allied procurement channels. Opened once a unit has asked for your product.
Ministry engagement and introductions
Made the right way, through people who have spent years earning the right to make them.
In-country logistics
Access, movement, translation, and safety. Van, driver, and interpreter when you travel. You focus on the product.
Representation abroad
Trade shows and allied capitals when we travel together, carrying validated results into procurement conversations.
HOW ENGAGEMENTS ARE STRUCTURED
01
Assessment first
No retainer begins without the Readiness Assessment. It is how both sides decide whether this will work.
02
A named lead
Engagements are led either by a partner or by Samuel Cook directly, depending on the technology, the funding potential, and how much of the CEO’s calendar the work needs.
03
A twelve-month horizon
Validation takes iteration cycles and funding takes institutional time. Engagements are typically structured over twelve months because that is how long the work actually takes.
04
Aligned incentives
Fee structures combine a retainer with a share of what we help you close, so we are paid when you sell. Cash-and-equity arrangements are considered case by case.
WHAT ENGAGEMENTS HAVE PRODUCED
ALL SIX RESULTS →STRIKE SYSTEMS · LOR
$50MM
US-government-funded letter of request, with a €100MM+ German follow-on in development.
ACOUSTIC SENSORS · LORS
€74MM
Submitted letters of request for an acoustic sensor company, built on frontline demand.
AIR DEFENSE · CAPITAL
$100MM+
Raised by an air-defense interceptor company on the back of frontline letters of intent.
Clients are anonymised by category. Outcomes vary by product, performance, and demand. No specific outcome is guaranteed.
On fees
Engagement fees depend on who leads the work, how much time in Ukraine it needs, and what we are being asked to close. We discuss them on the decision call at the end of the Readiness Assessment, once both sides know whether there is a fit worth pricing.
FREQUENTLY ASKED
Questions
What does an engagement include?
The full team on your account — the CEO, the defense-industry association executives and the retired generals. Unit matching and test coordination, the funding network activated once demand is proven, ministry engagement and introductions, in-country logistics including access, movement, translation and safety, and representation at trade shows and in allied capitals.
What does an engagement cost?
Fees depend on who leads the work, how much time in Ukraine it requires, and what we are being asked to close. They are discussed on the decision call at the end of the Readiness Assessment, once both sides know whether there is a fit worth pricing.
How long is a typical engagement?
Typically twelve months. Validation takes iteration cycles and institutional funding takes institutional time, so engagements are structured around how long the work actually takes.
Do we have to complete the Readiness Assessment first?
Yes. No engagement begins without it — it is how both sides decide whether the work is worth starting.
Do you take equity instead of fees?
Cash-and-equity arrangements are considered case by case, approved by the CEO after the Readiness Assessment and an evaluation of the technology and its funding potential.
HOW THIS STARTS
Every engagement begins with the Readiness Assessment.
No retainer starts without it. It is how both sides decide whether the work is worth beginning.
THE READINESS ASSESSMENT
The assessment comes first
No engagement begins without it. Three calls, a written readiness report, and a clear decision — before either side commits to anything larger.
A fixed fee. Scheduling begins within one business day.