PRIVATE LINK
The complete talk
Why War Matters · Why Ukraine Matters · Winning the Future. All three parts in one recording, about ninety minutes, as delivered in San Francisco and uncut. Part I on its own runs about fifty.
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JUMP TO
- 00: 02: 29 Why this talk, and why San Francisco
- 00: 14: 29 First principles in war
- 00: 17: 39 The defense reading list
- 00: 18: 27 The power law of war
- 00: 27: 17 The Last Supper, 1993
- 00: 31: 35 Man versus machine
- 00: 35: 41 Clausewitz and the trinity
- 00: 38: 00 The nine principles of war
- 00: 55: 24 Why Ukraine matters
- 00: 56: 05 “There is no money in Ukraine”
- 00: 57: 42 The corruption objection
- 00: 59: 11 Everyone you might fight is already there
- 01: 02: 00 The 10 Rules of Ukraine
- 01: 22: 37 Show me the money
- 01: 24: 14 Columbus, 1492, and privatised force
- 01: 25: 13 Why the private military company returns
- 01: 32: 06 Sea power against land power
WHAT THE TALK ARGUES FOR
THE NEXT STEP
The Readiness Assessment
Three calls and a written report on whether Ukraine will work for your product, and what it would take. If the answer is that you are not ready, you will be told that and told why.
- 01Product & technical review
With your engineering team: specifications, test data, resilience under electronic warfare, iteration capacity, and field support.
- 02Team & readiness review
Founder interviews against the 10 Rules; export posture, financial runway, production capacity, and validation of stated claims.
- 03Decision call with Samuel Cook
Sixty minutes. Review of findings and the written recommendation. A final decision, made together.
BOOK IT
Pick a time
Thirty minutes with Ira Hughes. Bring the product and the problem you are trying to solve with it — the more specific that is, the more useful the half hour will be.
PASS ON PART I