The whole team on your account
The CEO, the defense-industry association executives, and the retired generals. Not a junior consultant with an escalation path — the people whose relationships you are actually retaining.
ENGAGEMENT
What you are actually retaining
Money buys technology. It does not buy a network built over four years inside a war — or the standing to use it.
WHAT AN ENGAGEMENT INCLUDES
Unit matching and test coordination
We place you with frontline units in your product category, arrange the tests, and stay through the iteration cycles that follow.
The funding network, activated on proof
Internal consultants, defence attachés in Kyiv, embassy programmes, rapid funding sources, and allied procurement channels. Opened once a unit has asked for your product.
Ministry engagement and introductions
Made the right way, through people who have spent years earning the right to make them.
In-country logistics
Access, movement, translation, and safety. Van, driver, and interpreter when you travel. You focus on the product.
Representation abroad
Trade shows and allied capitals when we travel together, carrying validated results into procurement conversations.
HOW ENGAGEMENTS ARE STRUCTURED
01
Assessment first
No retainer begins without the Readiness Assessment. It is how both sides decide whether this will work, and the fee is credited in full against what follows.
02
A named lead
Engagements are led either by a partner or by Samuel Cook directly, depending on the technology, the funding potential, and how much of the CEO’s calendar the work needs.
03
A twelve-month horizon
Validation takes iteration cycles and funding takes institutional time. Engagements are typically structured over twelve months because that is how long the work actually takes.
04
Aligned incentives
Fee structures combine a retainer with a share of what we help you close, so we are paid when you sell. Cash-and-equity arrangements are considered case by case.
WHAT ENGAGEMENTS HAVE PRODUCED
ALL SIX RESULTS →STRIKE SYSTEMS · LOR
$50MM
US-government-funded letter of request, with a €100MM+ German follow-on in development.
ACOUSTIC SENSORS · LORS
€74MM
Submitted letters of request for an acoustic sensor company, built on frontline demand.
AIR DEFENSE · CAPITAL
$100MM+
Raised by an air-defense interceptor company on the back of frontline letters of intent.
Clients are anonymised by category. Outcomes vary by product, performance, and demand. No specific outcome is guaranteed.
On fees
Engagement fees depend on who leads the work, how much time in Ukraine it needs, and what we are being asked to close. We discuss them on the decision call at the end of the Readiness Assessment, once both sides know whether there is a fit worth pricing.
The assessment fee itself is fixed, and credited in full toward the engagement if we proceed together.
THE READINESS ASSESSMENT
The assessment comes first
No engagement begins without it. Three calls, a written readiness report, and a clear decision — before either side commits to anything larger.
A fixed, credited fee. Scheduling begins within one business day.